Advertising Products and Services:
- A Web site is hard to beat
if potential customers may be searching nationwide for your
particular product or service. For example, they may enter key
words in a search engine like Google
to find your antique whatzits or your ability to repair
- A Web site is helpful if potential clients in your
locale wish to know more about your law firm to see if your
experience is a good match for their needs.
Displaying Contact Information:
A Web site is preferred over a phone book, since you
can supply complete contact data for each employee: name,
nickname, address, phone, extension, fax, email (with a link that
pops up a message window), office hours, personal background
descriptions, areas of expertise, and even photos.
Educating the Public:
- A Web site is an underused but important opportunity,
because you can help the public understand your product or
service. A professional cake decorator can spell out the process
used in working with brides; a florist may list and display
seasonal flowers; and a civil engineer may suggest high school
courses, vacation work experiences, volunteer activities, and
colleges that would prepare a young man or woman for the field.
Having a Presence:
- A Web site is very "today!" You may remember
when it was modern to have a "princess" phone, hip to
have a computer, advanced to have a fax machine. If you have been
asked more than twice if you have a Web site, maybe that is a
message from your public.
Providing Paperwork &
- A Web site is convenient for posting order forms,
applications, feedback questionnaires, and customer profile
Enhancing Your Public
- A Web site is classy or dramatic, patriotic or
nature-oriented, no-nonsense or whimsical. A Web design motif
helps to make a statement about your business.
- A Web site is refreshing for featuring your employees'
good works in their community volunteer efforts.
- A Web site is effective for including testimonials from
Sharing Works in Progress:
- A Web site is convenient for sharing with a client your
progress on their project or for seeking feedback on a set of
plans. The Web site area can be protected so that only those
involved in the project can see the particular documents.
Training Your Staff or
- A Web site is always available as a training medium.
For example, if your subcontractors must comply with your safety
procedures, they could prepare themselves by studying on-line at
their own facilities. Your staff could be given time to study
on-line at work or home. Your custom-designed on-line training can
include links to pertinent OSHA, EPA, or DOT regulations and
guidance information, so that the training includes the latest
versions of the regulations.
Informing About Human
Resources Policies and Procedures:
- A Web site is helpful for posting position openings,
job descriptions, handbooks of policies and procedures, and
employee news and achievements.
- A Web site is an inviting way to highlight your firm's
culture, vision, and mission, so that talented career-seekers will
be tempted to inquire about employment and internships.